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1 - Introduction to Email Deliverability
Introduction
How Emails Get Delivered
The Anatomy of An Email
2 - Reputational Factors That Impact Deliverability
Key Metrics That Directly Impact Deliverability
Key Metrics That Don't Directly Impact Deliverability
DNS Authentication Protocols
Blocklists
Important Recipient Engagements
3 - Configuring the DNS
Configuring DNS: SPF
Configuring DNS: DMARC
Configuring DNS: DKIM
Configuring DNS: BIMI
4 - Dealing With and Preventing Reputational Issues
List Management & Data Hygiene
Getting Off a Blocklist
Email Content & Structure: Do's
Email Content & Structure: Don'ts
Other Best Practices
5 - Regulations, Consent, and Privacy Considerations in Email Marketing
Regulations
Consent & Privacy Considerations
6 - Email Deliverability Tools
Email Warming
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How Emails Get Delivered

1 - Introduction to Email Deliverability

About this lesson

An overview of how the email delivery process works.

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