Email Infrastructure & Configuration
Whether you are setting up an email program for the first time or migrating to a new platform, Formula Inbox’s deep knowledge of virtually every email service provider ensures you avoid deliverability risks.The best email infrastructure for you will be unique to your needs.
That’s why we don’t provide a one-size-fits-all solution. Instead, we tailor each client’s tech
stack—whether marketing, cold emails, or transactional emails—to their individual needs.
Forget the guesswork and technical headaches—our process guarantees results.
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Assess & Plan
Formula Inbox reviews your current and future email infrastructure to create a risk-free migration plan and make recommendations based on your ideal setup.
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ESP & Infrastructure Setup
Formula Inbox provides a detailed, actionable roadmap that outlines the exact steps needed to remedy your deliverability challenges.
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IP & Domain Warmup Strategy
We gradually increase volume to establish sender trust and prevent deliverability issues.
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Deliverability Monitoring & Adjustments
Track your inbox placement, bounce rates, & reputation to inform and make real-time optimizations.
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Post-Migration Optimization
Refine sending strategies, segmentation, & engagement tracking for long-term success.
Take the Next Step With Formula Inbox

Industry Experts
Our team of email deliverability managers possesses deep experience in email deliverability, anti-spam compliance, and email infrastructure.

Data-Driven Approach
We utilize advanced analytics to identify why your emails aren’t reaching inboxes.

Proven Fixes & Best Practices
We don’t just consult; we implement solutions that work.
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Customized Solutions
Every email program is different. We tailor our recommendations specifically to your needs.

100% Compliance-Focused
We ensure your emails comply with GDPR, CAN-SPAM, CASL, and other global regulations.
Data Doesn’t Lie
+50M
Sent
+25
+90%
IPR*
+$10M
*Average IPR is calculated after three months of working with a client.
Frequently Asked Questions
The first indicator is dramatic and sudden drops in common email metrics like open, click-through, and response rates.If you are experiencing any of the above, schedule a call with our experts for a comprehensive inbox placement rate test to understand where your email deliverability stands.
Formula Inbox consistently helps clients achieve 90% or higher inbox placement rates; however, results may vary due to factors such as email list quality, sender reputation, or changes in email provider algorithms that are beyond our control. We partner closely with our clients to identify and address any issues that may impact inbox placement, ensuring you receive guidance and support throughout the process.
Formula Inbox helps companies with deliverability for all types of email. Whether you are struggling with cold email, marketing sends, or even just communication with your clients, we are here to help.
You may begin to see initial improvements within the first few weeks or sooner for straightforward issues. However, significant reputation improvements can take upwards of three months to correct past issues and establish new, positive sending patterns.
Email deliverability is an on-going process regardless of the type of email you are sending. Effective cold email outreach requires constant infrastructure management and monitoring of reputation and other deliverability metrics. Marketing email requires putting in place robust subscriber management processes to ensure you are not emailing anyone
who no longer wants to hear from you.