Getting Off a Blocklist

Landing on a blocklist can affect deliverability, but recovery is possible with the right approach. Each blocklist creator has a unique process for removal. Some require a formal request while others have mechanisms in place that automatically removes a user from the blocklist after certain criteria are met.

First, you need to confirm if the blocklisting is affecting your deliverability. Frequently review SMTP bounce logs and analyze whether emails are being filtered or rejected because of the listing. Subsequently, this review reveals how much of your audience is affected. 

If the blocklisting is affecting deliverability, investigate the primary triggers. Some of the triggers include high spam complaints, outdated mailing list, high bounce rates, and sending too many emails within a short period. Identifying these problems is a necessary step before requesting removal. Without addressing the cause of the blocklisting, you will most likely end up on the blocklist again and removal may be harder this time.

Blocklists are one of the many factors that affect email deliverability. Therefore, regular monitoring of performance metrics and maintaining good email hygiene can help you prevent listings and ensure your emails reach the recipients' inboxes.